Your Privacy is Our Priority

By using any of our Services, you agree that any information that we collect from or about you through our Services, including personal information, anonymous information, and aggregate information, will be handled as described in this Privacy Policy.

Information We Collect

We collect information about you directly from you, from third parties, and automatically through your use of our Services. We may combine information collected from or about you from these various sources.

Information We Collect Directly From You: We may collect information about you directly from you. For example, if you purchase a product or service, we will collect your name, billing and shipping address, email address, telephone number, and payment card information. We will also collect any other information that you provide to us through our Services. For example, if you chat with us through our Site, we will collect the contents of any messages you send us; if you elect to tell us how you sleep we will collect that information (e.g., sleeps with – myself and wife and kids); if you sign up to receive emails from us, we will collect your email address.

Information We Collect About You from Third Parties: We may also collect information about you from third parties. For example, if your friend refers you to our Services, then we may collect information such as your email address from your friend.

Information We Collect Automatically Through Our Services: We automatically collect information about you through your use of our Services, including, without limitation your IP address, location, browser type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, and the links you click and your other activities within the Services. Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from or from third parties.

User Content

We invite you to post content on our Services, including your ratings, reviews, comments, and any other information that you would like to be available on our Services. If you post content to our Services, all of the information that you post will be publicly available. If you post your own content on our Services, your posting, as well as your name, city/state, how many hours you sleep each night, and how you sleep, will be public, and Level cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy.

How We Use Your Information

We may use your information, including personal information and user content, for the following purposes:

Providing and Improving Our Services: To provide and maintain our Services; to improve our Services; to develop new features, products, or services; to perform technical operations, such as updating software; and for other customer service and support purposes.

Marketing and Communications: To communicate with you about your account and use of our Services, including to send you product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes. Our communications with you may include communications via email or phone. Please see our section regarding Your Choices for more information about how to change your communications preferences.

Research and Analytics: To analyse how you interact with our Services; to monitor and analyse usage and activity trends; and for other research, analytical, and statistical purposes.

Cookies and Other Tracking Mechanisms

We and our service providers use cookies and other tracking mechanisms to track information about your use of our Services. We or our service providers may combine this information with other information, including personal information, we collect about you.

Third-Party Analytics

We may use third-party analytics companies, such as Google Analytics, to evaluate use of our Services. We or our service providers use these tools to help us understand use of, and to improve, our Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.


We have taken steps to help protect the personal information we collect. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorised access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.

Your Choices

Opting out of Marketing Emails: We may send periodic promotional emails to you. You may opt out of such communications by following the opt-out instructions contained in the email.